Senior Marketing Manager – Stores (m/f/d)

JOIN OUR TEAM As Senior Marketing Manager - Stores you will drive in-store marketing strategies and initiatives to enhance awareness, increase traffic, and push sales across our offline locations. You will work closely with cross-functional teams to design and implement impactful, data-driven campaigns that align with our brand vision and meet our revenue goals. You’ll bring a strategic and creative approach to our retail marketing, ensuring a cohesive and compelling customer experience at every touchpoint. This position is unlimited and located in Munich. WHAT YOU'LL DO Develop, lead and execute the marketing strategy for our stores, focusing on customer acquisition, traffic and retention. Collaborate closely with marketing, the leadership team and store managers to ensure the successful implementation of initiatives in alignment with the overall brand strategy. Track performance through established KPIs, providing insights on campaign results for data-driven decisions. Research consumer insights and market trends to continuously optimise store performance. Support promoting new store openings and oversee the creation and execution of in-store campaigns, promotions, events and collaborations. Manage the marketing budget for stores, strategically allocating resources to maximise impact and ROI. YOU COME WITH 5+ years in Marketing, with at least 3 years in a retail-focused marketing role, ideally within the premium or luxury home & living or fashion industry. Bachelor’s degree in Marketing, Business, or a related field. Proven experience in creating store marketing strategies that drive awareness, traffic, and sales. Strong project management, data analysis, and decision-making skills. Effective collaborator with excellent communication abilities. Creative, strategic thinker who quickly adapts to retail trends and thrives working independently in fast-paced environments. Proficiency in PowerPoint and Excel; basic knowledge of Adobe Suite (InDesign, Photoshop, Illustrator etc.) is a plus. Excellent German and English skills (written and spoken). WHY WESTWING Aside from our awesome team and shared purpose, we offer a variety of additional benefits. Come work with us and get: An inspiring, international, informal and nonpolitical environment for you to take ownership and grow your career. A unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels like Officevibe and regular Q&A sessions. Flexible working mode: roughly 60% remote, 40% in-office working policy. Up to 4 weeks temporary work-from-anywhere per year. 30 days of paid vacation per year. A beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace. 40% off Westwing Collection in our shop, 25% off all third-party brands, 10% family & friends voucher, Westwing Vouchers for special occasions. Regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more. Health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more. Discounted green mobility options with public transport or JobRad. Company daycare “Westwing Wichtel” next to our HQ office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich. Subsidized company pension scheme. “Social Impact Day” p.a. to use for doing good for environment and/or society. ABOUT US Westwing is Europe’s #1 in Beautiful Living eCommerce, now present in 12 European countries and has generated EUR 481m GMV (Gross Merchandise Volume) in 2023. As Europe’s premium one-stop destination for Design Lovers, we offer a unique brand experience with a carefully curated assortment of our Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Club-Sales, Stores, the B2B Service (Westwing Business) and our Design Service. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team consists of more than 1700 professionals working together on our shared purpose to “Excite people to create homes that unlock the full beauty of life”. We work together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd. Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices; it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity. #J-18808-Ljbffr