Marketing Director

Overview:

The company is seeking a visionary Marketing Director to spearhead the development and execution of their marketing strategy. Reporting directly to the CEO, this role presents a unique opportunity to establish a robust marketing function from the ground up, driving sales growth and enhancing brand visibility. The successful candidate will position the company as a leader in enterprise automation while expanding its reach into broader manufacturing and robotics applications.

Key Responsibilities:

1. Sales-Driven Marketing Leadership

• Develop and implement a marketing strategy focused on lead generation and pipeline growth.
• Manage a comprehensive marketing budget, optimizing resources across diverse regions and campaigns.
• Drive Account-Based Marketing (ABM) initiatives to target enterprise clients and achieve scalable deployments.
• Enhance the company’s presence in tenders, industry events, exhibitions, and roundtables.
• Collaborate with sales and business development teams to align efforts and achieve growth objectives.

2. Brand Development

• Craft a powerful brand narrative of the company’s innovative use of AI and robotics to solve productivity challenges.
• Build and nurture relationships with media outlets and external agencies to maximize brand exposure.
• Expand the company’s brand identity beyond intralogistics into manufacturing and robotics sectors.
• Foster an innovative, forward-thinking brand image that resonates across industries.

3. Channel Management

• Oversee all marketing channels, including PR, events, digital marketing, advertising, and partnerships.
• Lead e-marketing initiatives, including LinkedIn campaigns and content marketing tailored to verticals like warehousing and manufacturing.
• Leverage data-driven insights to measure campaign performance, refine strategies, and maximize ROI.

4. Market Expansion

• Support the company’s expansion into new markets, including the U.S., while strengthening its European presence.
• Build the company’s network and influence across the robotics and manufacturing ecosystems.

5. Investor Relations

• Strengthen the company’s positioning in the investor community by crafting a compelling brand narrative to support future funding rounds.

Your Profile:

Experience

• Extensive experience in B2B marketing for large enterprises, ideally within robotics, automation, or similar industries.
• Proven expertise in Account-Based Marketing (ABM), with a track record of driving lead generation and scalable marketing strategies.
• A background in both start-up and large organizational settings, with the agility to thrive in a high-growth environment.

Skills

• Proficiency in PR, content marketing, event management, and digital marketing campaigns.
• Ability to tailor marketing strategies to specific verticals (e.g., warehousing vs. manufacturing).
• Strong analytical skills with a focus on data-driven decision-making.

Personality

• Entrepreneurial, pragmatic, and results-driven, with a resilient mindset.
• Team-oriented and collaborative, able to navigate an evolving start-up landscape.
• Visionary leadership with the ability to develop and execute cohesive brand strategies.

Languages

• Fluent in German and English.

Location

• Remote role with frequent travel to Germany.

This is a unique opportunity for an experienced marketing professional to shape the future of a high-growth company at the forefront of AI and robotics innovation. If you're ready to make an impact, we’d love to hear from you!