Head of Performance Marketing

This position can be placed in Amsterdam, Berlin, or Copenhagen.About the Job:Become a pivotal member of our Revenue team and drive our marketing activities to new heights. As the Head of Performance Marketing, your expertise will significantly impact Ageras’ growth through innovative and effective paid marketing initiatives.In this role, you will oversee Ageras’ paid marketing activities across our SaaS-based banking and accounting software suite targeting small businesses in our core markets in France, Denmark, The Netherlands, and Germany. You will manage a growing team of 5-7 members and report directly to the Chief Revenue Officer, playing a key role in our ongoing transformation efforts.Your day-to-day work will involve managing and overseeing our paid marketing activities across product lines and markets, and being in charge of the entire paid marketing budget. You will collaborate closely with peers and leaders across functional teams, including the Chief Revenue Officer, Director of Product Marketing, Head of Brand & Content, and our Data Team. Engaging with stakeholders from Product, Engineering, Sales & Partnership, and Customer Success will be essential. We are seeking someone willing to be hands-on, diving deep into the details to ensure success at every level.Your focus will be on optimizing our existing paid customer acquisition while identifying and implementing new growth opportunities. You will thereby play a crucial role in growing our sign-ups through strategic paid marketing initiatives.We are looking for a visionary leader who is passionate about driving growth and efficiency in a dynamic environment. Your innovative ideas and strategic approach will be crucial in taking our customer acquisition efforts to the next level.If you are ready to make a significant impact and lead a dynamic team to success, we want to hear from you.We are looking for you if:You are keen to be a part of a rapidly growing Fintech SaaS company in Europe.You share our passion for undertaking innovative work to help small businesses succeed.You are an experienced performance-driven marketer ready to take on an exciting challenge.You have fundamental experience in leading a team of dedicated Performance Marketing specialists, developing the team, and guiding them to enhance our advertising strategy. You demonstrate a willingness to tackle hands-on work yourself.Your work will involve:Performance Strategy Development:Developing and implementing long-term user acquisition strategies.Identifying opportunities for growth and optimisation within our paid marketing channels.Leadership, Management & Development:Building, leading, and mentoring a team of paid marketing specialists.Providing guidance, coaching, and professional development opportunities to foster growth and success.Digital Marketing and Innovation:Developing and implementing digital marketing campaign strategies, leveraging social media, SEO, SEM, and other online channels.Exploring and adopting new marketing technologies and innovations to enhance our market reach and engagement.Campaign Management:Planning and overseeing the execution of campaigns across various channels and platforms.Developing campaign briefs, creative assets, and messaging strategies in collaboration with the content team.Budget Management:Planning, allocating, and managing the budgets for all paid channels, optimizing for profitable growth.Reporting and forecasting:Communicating performance and insights to stakeholders and providing actionable recommendations.Technology and Tool Management:Evaluating, selecting, and implementing paid marketing tools.Stakeholder alignment:Aligning stakeholders on needs and innovation for reporting and tracking.Compliance and Risk Management:Ensuring compliance with relevant regulations, laws, and industry standards governing paid marketing activities (e.g., data privacy).RequirementsTo succeed in this role you:Have at least 7 years of experience in performance marketing.Have an aptitude for handling the big picture in paid marketing, while keeping attention to detail and being data-driven.Have extensive knowledge and experience with SEM (Google ads, LinkedIn ads, Meta Ads, Apple search ads, Microsoft ads), Google Analytics (GA4), affiliate marketing, and partnerships.Have experience in managing a team within this domain.Are fluent in English; other languages such as German, Danish, Dutch, and especially French will be considered a plus.Have an independent work style with a strong collaborative team spirit.Have experience managing a budget of over €5 million.Are happy to work from either our Berlin, Copenhagen, or Amsterdam office (with the possibility of working from home on Wednesdays and Fridays).We help you succeed by offering:Modern state-of-the-art office with carefully thought-out floor plans and work settings.Freshly prepared office lunch (it’s awesome!).Dynamic team and work environment where you can be creative and make things happen.A high degree of autonomy within a fun, energetic, result-driven international team culture.A culture of inclusion where all our employees feel valued and respected.A caring environment where we encourage you to grow, develop, and take on opportunities that set you on a path of career advancement.Interested in applying?We would love to hear from you if you are excited to join our team. Please submit your CV via the Apply button. #J-18808-Ljbffr