Marketing Lead

Senior Marketing Lead - Remote, Germany - ASAP start!

Our client is a forward-thinking company dedicated to transforming healthcare empowering thousands o take control of their own health.

Together with leading medical professionals, they have developed a modern, digital, and patient-focused healthcare model.

They are looking for a dynamic Marketing Lead to drive growth and build a powerful brand.

If you're passionate about crafting innovative marketing strategies and driving results, we encourage you to apply.

Key Responsibilities:

• Strategic & Operational experience: Develop, implement, and analyze impactful marketing strategies to elevate brand awareness and engagement.
• Full P&L Responsibility: Oversee budgeting, financial planning, and reporting for the marketing department.
• Innovate in Online Marketing: Stay on top of new trends and develop targeted campaigns for the cloud and health sectors in collaboration with the commercial team.
• Boost Marketing Efficiency & Customer Experience: Lead strategic and operational initiatives focused on a seamless customer journey and impactful brand touchpoints.
• Digital Campaign Management: Oversee social media, SEO, and SEA strategies, ensuring effective and optimized digital presence.
• Website Oversight: Manage content and design for all digital platforms, ensuring a cohesive and engaging brand experience.
• Campaign Concept Development: Craft and execute advertising campaigns, from budgeting and targeting to platform selection and performance optimization.

Qualifications:

• Experience: 5+ years in marketing, ideally within a tech or health-tech scale-up environment.
• Digital Marketing Expertise: Proficiency in Google Ads, social media advertising, and SEO best practices.
• Industry Knowledge: Familiarity with healthcare professionals as a target audience is a strong advantage.
• Brand Development: A bold, creative thinker with the vision and drive to elevate brand positioning and influence.
• Product Passion: Strong enthusiasm for driving the brand’s future, with a strategic vision for growth.
• Language Skills: Fluent in both German and English, with strong communication and creativity as core strengths.

If you're ready to take on a key role in shaping the future of healthcare with an innovative, growing company, please apply or send your CV to j.oniah@annapurnarecruitment.com.