Marketing Manager / Communications Strategist

Start date​: ASAP

Location​: Berlin (Remote)

Terms​: 6-month contract (starting at 3-4 days per week, potential to extend to full-time employee)

Salary: Salary dependent on experience level

About the role:

The Marketing Manager at 17 Sport will be a central figure in shaping and executing comprehensive marketing strategies that align with our clients' and internal projects' objectives. This position requires a strategic thinker with a proven track record in both traditional and digital marketing, capable of navigating the unique intersection of sports, business, and purpose.

Job responsibilities:

1. Marketing Strategy and Execution:

• Develop and implement comprehensive and holistic marketing strategies for clients and internal projects.
• Collaborate with cross-functional teams to ensure alignment with overarching client / business objectives.
• Manage and optimize digital channels, including social media, email campaigns, and website content, to enhance brand awareness and engagement.
• Using market research, develop and translate concise and quantifiable business goals into marketing communications strategies and activations. 

2. Communication Strategy

• Develop comprehensive communication plans to support various projects and clients in achieving their missions, from rolling out research papers to executing global social media campaigns and more.
• Think strategically and holistically across projects to identify opportunities for integrating communications and creative elements that deliver effective outcomes.
• Manage communications across clients and projects, ensuring adherence to communication guidelines, and handling crisis and reputational communications when needed.

3. Traditional and Digital Marketing:

• Oversee and coordinate traditional marketing efforts, including events, sponsorships, and print media.
• Drive digital marketing initiatives, encompassing social media, email campaigns, and online advertising.
• Brand Management:
• Ensure consistent brand representation across all marketing channels and materials.
• Contribute to the evolution and refinement of the brand identity in alignment with internal and client missions.

4. Client Relationship Management:

• Cultivate and maintain strong relationships with clients, understanding their vision and goals.
• Act as a liaison between clients and internal teams, ensuring effective communication and satisfaction.

5. Content Creation:

• Lead the development of compelling, authentic, and impactful content, aligning with brand messaging and values.
• Collaborate with internal teams to tell compelling stories about our clients’ initiatives, athlete stories, community events and initiatives, and our internal project impact.

6. Community Engagement:

• Foster connections with key audiences and communities through interactive and meaningful campaigns.
• Collaborate with influencers, athletes, and community leaders to amplify our impact.

7. Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness, impact, and success of marketing campaigns.
• Provide regular reports and insights to inform strategic decision-making.
• Translate data and research into valuable insights for the creative team, enabling the development of impactful work and driving positive results.

8. Collaboration:

• Work closely with cross-functional teams, including partnerships, events, and client relations, to align marketing efforts with overall agency goals.

9. Innovation:

• Stay abreast of industry trends and emerging technologies to identify new opportunities for marketing innovation.

Requirements:

1. Bachelor's degree in Marketing, Digital Media, or a related field.
2. Proven experience in marketing management roles with a focus on both traditional and digital marketing. Additional bonus for experience within the sports or purpose-driven sector.
3. In-depth knowledge of the sports industry and purpose-led campaigns / activations. 
4. Experience working in a marketing or creative agency. Start-up environment experience is a bonus. 
5. Strong understanding of social media platforms, content marketing, and SEO.
6. Exceptional written and verbal communication skills.
7. Ability to think creatively and strategically.
8. Ability to speak and write in French a bonus. 
9. Strong leadership, communication, and collaboration skills. 

Attributes:

1. Strategic thinker with a passion for driving positive impact.
2. Ability to lead and inspire cross-functional teams in a dynamic environment.
3. Team player with the ability to collaborate effectively.
4. Strong project management and organizational skills.
5. Adaptable and proactive with a commitment to excellence.
6. Passion for purpose-driven initiatives and sports.
7. Innovative thinker with a commitment to staying ahead of industry trends.

About 17 Sport:

17 Sport is a purpose-driven sports marketing agency. We empower brands, sports properties, and athletes to forge authentic connections with their audiences, driven by a collective commitment to people and the planet. We design and deliver purpose-led strategies, impactful campaigns and sponsorship activations, and community-driven programs that spark meaningful engagement and deliver tangible results.

Impact: Social and Environmental Performance

At 17 Sport, our impact is not just through the work we do with our clients and partners, but also how we do our work—our internal governance, how we treat our workforce, and our impact on both community and the environment. As a B Corp™, we’re proud to be part of a global community of businesses that meet high standards of social and environmental impact. 

As an employee of 17 Sport, contributing towards our social and environmental performance is incorporated into your role, through the purpose-driven work you carry out, and through the way you work. We ask you to keep social and environmental impacts in mind at all times.  Each team member, including our managers, has impact goals incorporated into their personal performance reviews. These performance reviews contribute to career development, evaluation, and progress within the company, including remuneration and bonuses - when applicable.

Diversity, Equity, and Inclusion

17 Sport is committed to creating an equitable, diverse, and inclusive working environment where all team members, whatever their gender, race, ethnicity, national origin, religion or belief, age, sexual orientation or identity, education, disability, or family or parental status, feel valued, respected, and work free from discrimination and harassment. We respect and value diverse life experiences, and know that our variety of backgrounds, perspectives, experiences and skills combine to make us impactful as a business. 

We have a number of feedback mechanisms to ensure that all voices are heard, and we are always trying to improve to make our workplace a safer environment for all. We have a monthly stipend for eligible team members to use on items and services that contribute to their physical and mental wellbeing to ensure that each team member can meet their diverse needs in order to thrive in the workplace. As a fully remote company, often our first interviews are held digitally, but if you are a job seeker who needs accommodations during the hiring process, please do not hesitate to ask. 

Contact us to apply: 

Please provide a CV, cover letter and other relevant materials (previous client case studies, portfolio etc.) directly to giulia@17-sport.com.